US dealers and consumers started to accept higher-end e-bikes with better performance and quality. The IBD is becoming the strongest distribution channel while mass merchants are gradually withdrawing from the stage.

According to 2013 US customs data, US imported 86,992 electric bicycles, among which 71,387 came from China. Currie remains the largest e-bike importer in the US. From Jan to May 2014, 41,765 electric bikes were imported into the US, an increase of 33% compared with the previous year.

In the past, the majority of e-bikes were lead-acid ones sold through mass merchants like Wal-Mart at the average price of US$ 550. Today, IBDs are becoming the major distribution channel, selling e-bikes at an average price of US$ 2,000. Consumers are also willing to pay more for an e-bike with better performance and upgraded functionality. An increasing number of European e-bike and component exhibitors are trying to expand their sales in the US.

by VIVIAN WEI